Distribution management

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The distribution policy is a policy of the marketing strategy of manufacturing companies, concerned with the organization of the provision of their production on the market. It is part of the marketing mix. Service companies and distribution chains have, as … Read More

Bilingual dictionaries

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A bilingual dictionary or translation dictionary is a specialized dictionary used to translate words or phrases from one language to another. Bilingual dictionaries can be unidirectional, meaning that they list the meanings of words of one language in another, or … Read More

Promotion

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Cheerleaders at a pep rally Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company. … Read More