public relations

Publicity is the deliberate attempt to manage the public’s perception of a product or organization. The product could include anything from traditional goods and services, to celebrities, or works of entertainment. From a marketing perspective, publicity is one of the … Read More

Cheerleaders at a pep rally Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company. … Read More

Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the … Read More