pricing

“Publishing my own book” can mean two very different things: You self-publish through a platform (Amazon KDP, Draft2Digital, IngramSpark, etc.). You sign with a traditional publisher (they publish it; you’re the author). Your autonomy depends on which path you take—and … Read More

Cheerleaders at a pep rally Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company. … Read More