Advertising does not in itself guarantee success. The advertising history there have been brilliant campaigns for mediocre products quickly overwhelmed by competition and, conversely, advertising budgets spent for a few memorable unconvincing campaign, for products that are still sold well. … Read More
Advertising with search engines is known by different names. It is also called sponsored search. Advertising with search engines could be further classified as follows: Advertising based on a keyword search Advertising based on a keyword search could take place … Read More
Advertising with search engines is known by different names. It is also called sponsored search. Advertising with search engines could be further classified as follows: Advertising based on a keyword search Advertising based on a keyword search could take place … Read More
Billboard in Lund, Sweden, saying “One Night Stand?” (2005) Over the years, the public perception of advertising has become very negative. It is seen as a medium that inherently promotes a lie, based on the purpose of the advertisement – … Read More
As advertising and marketing efforts become increasingly ubiquitous in modern Western societies, the industry has come under criticism of groups such as AdBusters via culture jamming which criticizes the media and consumerism using advertising’s own techniques. The industry is accused … Read More
Californians energized by unprecedented primary election San Francisco Chronicle, USA Propositions 94-97 are referendums that would repeal the gambling compacts with a no vote. Those measures have attracted by far the most spending of any of … Gambling interests funded … Read More
