Public service advertising

posted in: Advertising 0

The same advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as AIDS, political ideology, energy conservation, religious recruitment, and deforestation. Advertising, in its non-commercial guise, … Read More

e-Mail marketing terms

Auto-responders : Automatic replies sent by the e-mail software of the recipient after receipt of an e-mail. Bounce backs e-mail sent back to the server that originally sent the e-mail. Bounce rate Ratio of bounced e-mails to total e-mails sent. … Read More

Translation memory software

Translation memory (TM) programs store previously translated source texts and their equivalent target texts in a database and retrieve related segments during the translation of new texts. Such programs split the source text into manageable units known as “segments”. A … Read More

Internet marketing

Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing. Definition and … Read More

Duncan Lawrie International Dagger

posted in: Translation 0

The Duncan Lawrie International Dagger is an award given by the Crime Writers’ Association for best translated crime novel of the year. The winning author receives an ornamental dagger and £5,000. The translator of the novel is also awarded £1,000. … Read More

Online shopping rewards

The advent of online shopping has resulted in the development of a large number of rewards programs that offer rewards for shopping through specific shopping portals. These rewards can be points-based (allowing redemption for various prizes), cashback, airline frequent flyer-miles-based, … Read More

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