e-Mail marketing – The Bad

Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited commercial e-mail, also known as spam. Illicit e-mail marketing antedates legitimate e-mail marketing, since on the early Internet it was not permitted to use … Read More

Online Marketing Activities

Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More

Subtitle editing programs

Aegisub – Free and open source software. A relatively new editor, focused mostly on typesetting. It works in Windows NT, 2000, XP and Vista, and with limited functionality on Linux, FreeBSD and Mac OS X. Since it has the most … Read More

Spyware, “adware”, and tracking

The term adware frequently refers to any software which displays advertisements, whether or not it does so with the user’s consent. Programs such as the Eudora mail client display advertisements as an alternative to shareware registration fees. These classify as … Read More

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