Method mix in social marketing – The 4 Ps

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Key concept 6: Method mix A social marketing programme will normally consist of a mix of interventions, some appealing to logic and others focused on emotions and mindless choosing. To select the optimal mix of interventions it is important to … Read More

Slot machines

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A slot machine is an electronic or mechanical device of gambling that does not require any particular skill or strategy. (Front of a slot machine, https://commons.wikimedia.org/wiki/File:Slot_machine.jpg) A slot machine comprises several essential components: a money entry: coin entrance, ticket acceptor, … Read More

The Benefits of Telework (Telecommuting)

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Teleworking offers significant benefits to employers, employees, self employed individuals and entrepreneurs, and in developing the local economy. It also presents opportunities to secure wider social benefits – for example by reducing the environmental impact of car travel. Benefits for … Read More

4. The Mysterious Traveller

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The day before, I had sent my automobile to Rouen by road. I was to join him there by train, and from there, go with friends who inhabit the banks of the Seine. But in Paris, a few minutes before … Read More

BINGO TAX RATES IN EU

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Ranked from highest to lowest, with comparative-equivalent indications of national tax rates Rank Member State Rate of taxation as a percentage of gross revenue 1. Denmark Reserved to public sector and/or public interest objectives 1. Germany Reserved to public sector … Read More

Search Engine Advertising

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Paid search, or Search Engine Advertising (SEA), is a close discipline of SEO and Search Engine Marketing (SEM), with which is usually associated. It consists of the placement of paid answers (based on auction or fixed cost) in the search … Read More

Ajax programming

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The Ajax IT architecture (acronym for Asynchronous JavaScript and XML) is used to build Web applications and interactive dynamic websites on the client by using different technologies added to web browsers. Ajax combines JavaScript, CSS, JSON, XML, DOM and XMLHttpRequest … Read More

3. Escape of Arsene Lupin

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When Arsene Lupin finished his meal, and he drew from his pocket a handsome cigarette ringed with gold and examined it with complacency, the cell door opened. He only had time to throw it in the drawer and move away … Read More

Key social marketing concepts and principles – Competition, Behaviour, Audience segmentation

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Key concept 3: Competition Competitive factors are those that get in the way of positive behaviours; e.g. like not using condoms for HIV prevention because they are perceived as ‘unmanly’, thought to reduce pleasure and/or not affordable or easily available. … Read More

Economics of Gambling in Poland

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The Ministry of Finance regulates the Polish betting and gaming industry under the Gambling Act of 1992. Since the collapse of the communist regime and the implementation of the 1992 Act, the gaming industry in Poland has grown rapidly. The … Read More

2. Arsene Lupin in Prison

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It is not worthy for a tourist to not know the banks of the Seine, and to not notice, going from the ruins of Jumièges to the ruins of St. Wandrille, the strange little castle Malaquis, so proudly camped on … Read More

History

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(History by Frederick Dielman (1896)) History is the science that studies the past of human society. The object of history is not limited to political events, such as for example battles or deeds of kings and emperors. It includes economic, … Read More

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