Marx, observer of the evolution of human societies The concept of social class was not invented by Karl Marx. It was used by the founders of political economy (Adam Smith…) and in the tradition of French political history (Alexis de … Read More
The building of the essence Atheistic existentialism declares that there is a being which cannot be defined before its existence, and that this being is precisely the human being, the Dasein (Da = there and sein = being, this means … Read More
Wisdom and philosophy Stoic philosophy is a coherent whole: it is a philosophy of totality which aims to be consciously systematic, which is one of the characteristic traits of ancient systems of thought. This doctrine proceeds to divisions of the … Read More
Key concept 3: Competition Competitive factors are those that get in the way of positive behaviours; e.g. like not using condoms for HIV prevention because they are perceived as ‘unmanly’, thought to reduce pleasure and/or not affordable or easily available. … Read More
The concept of exchange as well as that of value creation is a central concept in social marketing. Exchange is based on observations that we tend to change our behaviour when we perceive that it is in our interest to … Read More
The social marketing ‘customer/citizen triangle’ [15] is a visual way to highlight the key features of social marketing. Six key concepts are emphasised: Insight, Exchange, Competition, Audience Segmentation, Behaviour and Method Mix. The citizen/customer/patient is in the centre of the … Read More
Nodes and content types The node is the central element of content model used by Drupal. In its simplest version, a node is a generic object composed of a title and a text content. The power of Drupal is the … Read More
Some marketers distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred … Read More
