Advertising agency personnel

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The creative department — the people who create the actual ads — form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed … Read More

History of advertising

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In ancient times the most common form of advertising was “word of mouth”. However, commercial messages and election campaign displays were found in the ruins of Pompeii. Egyptians used papyrus to create sales messages and wall posters. Lost-and-found advertising on … Read More