Payment conventions in online advertising

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Because of the ability to track results of online advertising at a more granular level than what is available through traditional advertising, varying ways have developed for the advertisers and publishers to do business. The three most common ways in … Read More

Cost Per Click

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Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. With many advertising networks and websites, the advertiser is charged for advertising their ad (on the advertising … Read More