Consumer & Educational Book Market by regions: 2009 & 2015 (forecast) (US $ billion) (PWC 2011):
- Books Publ. >>> 2009 >>> 2015
- North America >>> 33 >>> 37
- EMEA >>> 43 >>> 46
- Germany >>> >>> 10
- France >>> >>> 8
- UK >>> >>> 5
- Asia Pacific >>> 29 >>> 33
- Japan >>> >>> 11
- China >>> >>> 12
- India >>> >>> 3
- Latin America >>> 3 >>> 4
- Brazil >>> >>> 2
- Total >>> 109 >>> 119
- Glob.Ent.&Media >>> 1357 >>> 1870
Media & Entertainment market total: internet access fees & advertising, TV fees & advertising, Recorded music, Filmed entertainment, Video games, Consumer magazine publishing, Newspaper publishing, Radio, Book publishing, B2B publishing.
- 109 bln$ Global revenue in 2009 (PWC, 2011)44 bln$ EU market revenue (40% of total) 33 bln$ US market revenue (30%)
- The only markets within the Media & Entertainment markets where EU companies are leading
- Major EU players: Bertelsman, Hachette, Pearson
- Largest market in EU: Germany (10 billion US $)
- The three major EU markets (Germany, France, UK) account for over 50% of the total
- Comparable markets size for the other leading regions: North America & Asia Pacific
- US market: highly concentrated
- US leading firms: Mc GrawHill, Random House, Penguin, Scholastic
- BUT out of the first five ranking US publishing firms :
- Random House owned by German media group Bertelsman
- Penguin owned by the UK publishing house Pearson
- Hachette Book Group (5) owned by French Lagardère
© European Commission
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