The book industry – Regional markets

by Nicolae Sfetcu | posted in: Books | 0

Consumer & Educational Book Market by regions: 2009 & 2015 (forecast) (US $ billion) (PWC 2011):

Books Publ. >>> 2009 >>> 2015
North America >>> 33 >>> 37
EMEA >>> 43 >>> 46
- Germany >>> >>> 10
- France >>> >>> 8
- UK >>> >>> 5
Asia Pacific >>> 29 >>> 33
- Japan >>> >>> 11
- China >>> >>> 12
- India >>> >>> 3
Latin America >>> 3 >>> 4
- Brazil >>> >>> 2
Total >>> 109 >>> 119
Glob.Ent.&Media >>> 1357 >>> 1870

Media & Entertainment market total: internet access fees & advertising, TV fees & advertising, Recorded music, Filmed entertainment, Video games, Consumer magazine publishing, Newspaper publishing, Radio, Book publishing, B2B publishing.

109 bln$ Global revenue in 2009 (PWC, 2011)44 bln$ EU market revenue (40% of total) 33 bln$ US market revenue (30%)
The only markets within the Media & Entertainment markets where EU companies are leading
Major EU players: Bertelsman, Hachette, Pearson
Largest market in EU: Germany (10 billion US $)
The three major EU markets (Germany, France, UK) account for over 50% of the total
Comparable markets size for the other leading regions: North America & Asia Pacific
- US market: highly concentrated
- US leading firms: Mc GrawHill, Random House, Penguin, Scholastic
- BUT out of the first five ranking US publishing firms :
  - Random House owned by German media group Bertelsman
  - Penguin owned by the UK publishing house Pearson
  - Hachette Book Group (5) owned by French Lagardère