Is Email Marketing Still Effective?

|

For years, marketers have periodically declared that email is dying. Social media, instant messaging, mobile apps, influencer marketing, search advertising and, more recently, artificial intelligence have all been presented as technologies that would make the traditional marketing email obsolete. Yet … Read More

Email Marketing Services and CAN-SPAM Compliance

|

Because the CAN-SPAM Act of 2003 authorizes an USD 11,000 penalty per violation for spamming each individual recipient, many commercial e-mail marketers within the United States utilize a service or special software that helps ensure compliance with the Act. A … Read More