Web analytics

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Web analytics is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business … Read More

Email Marketing Services and CAN-SPAM Compliance

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Because the CAN-SPAM Act of 2003 authorizes an USD 11,000 penalty per violation for spamming each individual recipient, many commercial e-mail marketers within the United States utilize a service or special software that helps ensure compliance with the Act. A … Read More

Google Insights For Search, for advertisers and marketers

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Google launched a new product very useful for advertisers and marketers. It include a world heat map for the search volume and regional interest, the evolution for a specific search term and the top related and rising searches. With Google … Read More