Two attributes characterize a cookie in terms of Web Analytics: its domain and its expiration date. It is often the cookie expiration date that determines the uniqueness of a visitor. If the domain is the same as that of the … Read More
Site-centric analysis Site-centric analyse is a measure based on the website. Two technological approaches are being used today: logfile analysis page tagging Logfile analysis A log is a text file containing all the events on a web server with requests … Read More
The audience of a website (also known as Web analytics) quantifies the attendance of a site based on indicators such as number of unique visitors, page views, visits, average visit length etc. It combines measurement, collection, analysis and presentation of … Read More
Concerns about the accuracy of logfile analysis in the presence of caching, and the desire to be able to perform web analytics as an outsourced service, led to the second data collection method, page tagging or ‘Web bugs’. In the … Read More
Web analytics is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business … Read More
