The e-marketing concept

So, what is e-marketing? Electronic Marketing. Including all marketing methods that can be adapted to an on-line business. Such business will be promoted using specific means: e-mail, link exchange, contests, submission to search engines, use of an autoresponder, publishing a newsletter, participating in discussion groups, etc.. The beginning of any business is to set up a promotional plan. Here is a sample plan in 7 Steps to Success on the Internet:

1. Decide what you sell: products or services. The product of the future: information
2. How will you advertise? What words do you use in commercials? Free, how, you, money, secret.
3. Where will you advertise: electronic publications, web sites, off-line?
4. Do you use automation?
5. How will you create your own website?
6. How will you promote your site?
7. In what will you become an expert?

Why is the Internet likened to an iceberg? Because most of the information is hidden, only a small percentage of sites are cataloged by “search engines” as a study conducted by Dr. Steve Lawrence and Dr. C.Lee Giles for NEC Research Institute. Commercial sites are those that have invaded cyberspace, holding 83% of the page, followed by sites that have scientific and educational content.

What will be your place of business? The use of e-marketing will decide.

So what is marketing?

Marketing is absolutely every contact made in all your affairs, and relationships with potential buyers. Guerilla marketing (a marketing concept and very efficient fashion) sees marketing as a circle that begins with your ideas on getting here and continue with trying to attract a larger set of potential customers