Focus group (marketing) interpreting

In focus group interpreting, an interpreter sits in a sound proof booth or in an observer’s room with the clients. There is usually a one-way mirror between the interpreter and the focus group participants, wherein the interpreter can observe the participants, but they only see their own reflection. The interpreter hears the conversation in the original language through headphones and simultaneously interprets into the target language for the clients. Since there are usually anywhere between 2 to 12 (or more) participants in any given focus group, experienced interpreters will not only interpret the phrases and meanings but will also mimic intonation, speech patterns, tone, laughs, and emotions.

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