Advertising history

Edo period advertising flyer from 1806 for a traditional medicine called Kinseitan In ancient times the most common form of advertising was “word of mouth”. However, commercial messages and election campaign displays were found in the ruins of Pompeii. Egyptians … Read More

Modes of interpreting

posted in: Interpreters 0

Interpretation is rendered in one mode: simultaneous. In simultaneous interpreting (SI), the interpreter immediately speaks the message in the target-language whilst listening to it in the source language. Consecutive interpretation is rendered as ‘short CI’ and ‘long CI’. In short … Read More

Texas hold ’em in popular culture

Joe Hachem, winner of 2005 World Series of Poker main event In 1998, the movie Rounders starring Matt Damon and Edward Norton gave moviegoers a romantic view of poker as a way of life. Texas hold ’em was the main … Read More

Telemarketing

posted in: News 0

 Telemarket Office Early History Telemarketing is a registered trademark owned by Nadji Tehrani who founded TeleMarketing Magazine in 1982. Prior to that, the term was used extensively in Bell System communications relating to new uses for the outbound (WATS) and … Read More

Globalization and Localization Association

posted in: Organizations 0

The Globalization and Localization Association (GALA) is an international non-profit organization that encourages local communications as an indispensable component to a global strategy. GALA was created in April 2002 by 15 localization companies from 12 countries on 4 continents. In … Read More

Non-examples for gambler’s fallacy

There are many scenarios where the gambler’s fallacy might superficially seem to apply, where it in fact does not. When the probability of different events is not independent, the probability of future events can change based on the outcome of … Read More

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