21 Feb 2009

Adware

by | posted in: Advertising, Adware | 0

Adware or advertising-supported software is any software package which automatically plays, displays, or downloads advertising material to a computer after the software is installed on it or while the application is being used. An example of mild adware Well-known adware … Read More
20 Feb 2009

SDH

by | posted in: Subtitling | 0

“SDH” is an American term the DVD industry introduced. It is an acronym for “Subtitles for the deaf and hard-of-hearing”, and refers to regular subtitles in the original language where important non-dialog audio has been added, as well as speaker … Read More
17 Feb 2009

Advanced Research Projects Agency (ARPA)

by | posted in: Evaluation of machine translation, Machine translation | 0

As part of the Human Language Technologies Program, the Advanced Research Projects Agency (ARPA) created a methodology to evaluate machine translation systems, and continues to perform evaluations based on this methodology. The evaluation programme was instigated in 1991, and continues … Read More
16 Feb 2009

Advertising

by | posted in: Advertising | 0

Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the … Read More

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