Spamdexing (a portmanteau of spamming and indexing) refers to the practice on the World Wide Web of deliberately modifying HTML pages to increase the chance of them being placed high on search engine relevancy lists. People who do this are … Read More
So-called “white hat” methods of SEO involve following the search engines’ guidelines as to what is and what isn’t acceptable. Their advice generally is to create content for the user, not the search engines; to make that content easily accessible … Read More
New sites do not need to be “submitted” to search engines to be listed. A simple link from an established site will get the search engines to visit the new site and spider its contents. It is rarely more than … Read More
Search engine operators became interested in the SEO community in the late 1990s. A number of high profile SEO community leaders established contractual relationships with search engines for advertising and consulting purposes. These early contacts led to an amelioration of … Read More
Google was started by two PhD students at Stanford University, Sergey Brin and Larry Page, and brought a new concept to evaluating web pages. This concept, called PageRank, has been from the start important to the Google algorithm [1]. PageRank … Read More
Amazon at the Affiliate Meet Market Early days In the early days of affiliate marketing, there was very little control over what affiliates were doing, which was abused by a large number of affiliates. Affiliates used false advertisements, trademark bidding … Read More
SEO began in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a site to the various engines which would run spiders, programs to “crawl” the site, and … Read More
Online Marketing is marketing on the Internet. It is a type of e-marketing, which in turn is a type of e-commerce. While at first the confusion of experiments, beta versions of websites, search engines and other online devices cause marketers … Read More
Big differences between the two statistics for top search keywords for the last year. It seems that Yahoo! search was used mainly for entertainment, while US people searched with Google for a more diversified terms, especially social networks. As specified … Read More
ICANN just releases a report on the domain tasting, known also as domain kiting, where the registrants use the five-day “grace-period” at the beginning os a GTLD (generic top-level domain) to test it. If the domain is a success, it … Read More
Finally, Google decided on the indexing of the feeds. The policy is now to index the multimedia podcast feeds only, as no HTML page has the same content or they have more complete item descriptions than the associated HTML page. … Read More
Time for patents. After Microsoft with the “Wish list”, now it’s time for Google to have published its patent, “Recognizing text in images”. The patent was filed by Google with the World Intellectual Property Organization in June 2007 and published … Read More
