Television versus Internet in advertising

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Similarities: mass media TV and Internet gain audience by the speed of information transmission TV and the Internet survive by selling advertising between different varieties of provided information TV and the Internet provide the consumers show, besides information, so they … Read More

The marketing myths

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As everywhere else, in Internet marketing there are also myths, in which you do not have to believe. Reports of Internet commerce are controversial and sometimes confusing. Myths abound. Many business people were disappointed after they invested time, money and … Read More

Increasing sales through catalogs

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For a catalogof quality by which to increase sales and profits, you need to follow some basic guidelines: general image of the catalogto be consistent with the products sold and the target group which will address pictures and drawings to … Read More

Using the business card as a marketing tool

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Always have business cards on you   Give business cards in public places (libraries, banks, shops, etc.)   Display business cards in places that allow it (some stores have special places for display, at universities, in libraries, etc..)   Provide … Read More

Ten secrets for marketing brochures and flyers

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You can find below some comments on the design of leaflets, especially those designed for direct mail. But these comments apply equally well the usual leaflets. “Appearance is everything” says the old adage, and it really is true – except … Read More

Increase the exposure

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Many companies promote the URL of their websites into special sections of daily newspapers, publications of business and commercial environments, etc. There are a very large category of such advertisers, from small consultants to large car manufacturers companies. Even TV … Read More

Direct marketing techniques in advertising announcements

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To define what constitutes a good advertisement, we start with what is not a good advertisement: It is not created for the sake of being creative. It is not designed to be pleasedof the copywriter, artistic directors, presidents of agencies … Read More

Copywriting

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Messages will represent the business – so you can convince customers by providing useful information on the advertised products. The more details you enter in the text, about the nature of the product, the better. It is easier to conceive … Read More

Online advertising

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Online advertising effectiveness depends on how you use the methods listed below. This gives you some ideas to create online advertisements with a strong message. Establish a clear goal Any communication process begins with setting objectives for marketing campaign. It … Read More

Contests, prizes and freeware in marketing

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One of the most simple and effective ways to attract visitors to your site is to sponsor a contest. People loved games and free stuff. Why not give them one of your products or services free of charge once a … Read More

Online magazines / Newsletters

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It is recommended to publish an electronic magazine and/or a newsletter to remain in touch with potential clients. It is the most effective way to bring visitors to the site regularly and gain their trust. Include valuable information in the … Read More

Web forums and mailing lists/e-groups

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A mailing list, forum or newsletter can be an excellent way to promote your business. Do you have special knowledge or particular expertise in a particular field? If so, why not edit a weekly or monthly newsletter in which to … Read More

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