Poker jargon – K

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keep (a bettor) honest To call a final bet while not expecting to win, for the primary purpose of discouraging future bluffs. kitty A pool of money built by collecting small amounts from certain pots, often used to buy refreshments, … Read More

Advertising Impact

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“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker, father of modern advertising. Billboard, New York City, (2005) The impact of advertising has been a matter of considerable debate … Read More

Lottery Mathematics – Calculation explained in choosing 6 from 6 of 49

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In a typical 6/49 lotto, 6 (k) numbers are drawn from a range of 49 (n) and if the 6 numbers on a ticket match the numbers drawn, the ticket holder is a jackpot winner – this is true no … Read More

e-Mail marketing – The Bad

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Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited commercial e-mail, also known as spam. Illicit e-mail marketing antedates legitimate e-mail marketing, since on the early Internet it was not permitted to use … Read More

Chicago poker

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The poker game called Chicago is one of the most popular card games in Sweden today. Relying on the keeping of score instead of the placing of bets, it is suitable even for environments such as schools, where gambling is … Read More

Affiliate

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An affiliate is a commercial entity with a relationship with a peer or a larger entity. Broadcast networks In a radio network or TV network, an affiliate is a radio station or TV station that agrees to carry the broadcasts … Read More

Placing Orders

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Placing Orders Plasarea comenzilor 23 December 1990 Dear Mr. Collins, After having examined the catalogue you recently sent us, we have pleasure in sending you herewith an order for trouser skirts, length 9cm, on a straight belt mounting with slide … Read More

Online Marketing Activities

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Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More

Subtitle editing programs

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Aegisub – Free and open source software. A relatively new editor, focused mostly on typesetting. It works in Windows NT, 2000, XP and Vista, and with limited functionality on Linux, FreeBSD and Mac OS X. Since it has the most … Read More

Cosmic Wimpout

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Cosmic Wimpout is a deceptively simple, user extensible game combining chance and skill. The game promotes wisdom, fun, and fellowship; and many Cosmic Wimpout afficianados believe that long term playing of the game can eventually unlock the secrets of the … Read More

Community card poker – Texas hold ’em

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This is the most popular community card game today. Each player is dealt two private cards, after which there is a betting round. Then three community cards are dealt face up (in no particular order or pattern), followed by a … Read More

Loyaltyware

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Loyaltyware is a sub-category of adware. It works around the notion of user “loyalty” by providing incentives in the form of cash, points, airline miles, or other type of goods while shopping. Examples include WebRebates, Top Moxie, and Ebates Moe … Read More

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