e-Mail marketing – The Good

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E-mail marketing is popular with companies because: It is extremely cheap. Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage. It is instant, as opposed … Read More

Riverboat casino

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A Riverboat casino is a type of casino unique to several areas of the United States. Several states authorized this type of casino to limit the areas where casinos could be constructed.The economic impacts of, first, limited sailing time and, … Read More

Evolution of affiliate marketing

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Amazon at the Affiliate Meet Market Early days In the early days of affiliate marketing, there was very little control over what affiliates were doing, which was abused by a large number of affiliates. Affiliates used false advertisements, trademark bidding … Read More

Disambiguation in machine translation

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Word-sense disambiguation concerns finding a suitable translation when a word can have more than one meaning. The problem was first raised in the 1950s by Yehoshua Bar-Hillel.[1] He pointed out that without a “universal encyclopedia”, a machine would never be … Read More

Purpose of Online Marketing

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When marketing online, the general four step process of marketing is still the guiding idea, in the online world the character of marketing becomes more deeply a conversation between a marketer and a market-of-one a concept that is central to … Read More

The salutation

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The salutation Formula de adresare A salutation is a greeting. It appears at the start of a letter and will usually be formal. Dear Sir, Dear Sirs, Dear Madam, Dear Mr. Brown. Dear Mrs. Smith, etc. On a less formal … Read More

Poker jargon – J

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jack it up To raise. jackpot A game of “jackpot poker” or “jackpots”, which is a variant of five-card draw with an ante from each player, no blinds, and an opening requirement of a pair of jacks or better. A … Read More

Pai Gow Strategy

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The basic decision to be made in Pai Gow is how to arrange one’s hands. Given any four tiles, there are always three ways to arrange them into two hands (although some arrangements may be functionally identical to others). Sometimes … Read More

Adware applications and controversies

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Application Adware is software integrated into or bundled with a program. It is usually seen by the programmer as a way to recover programming development costs, and in some cases it may allow the program to be provided to the … Read More

CAT Overview

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Computer-assisted translation is a broad and imprecise term covering a range of tools, from the fairly simple to the more complicated. These can include: Spell checkers, either built into word processing software, or add-on programs; Grammar checkers, again either built … Read More

Kuhn poker

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Kuhn poker is a simplifed form of poker developed by Dr. Harold W. Kuhn, it is a zero sum two player game. The deck includes only three playing cards, for example a King, Queen, and Jack. One card is dealt … Read More

History and development of spyware

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The first recorded use of the term spyware occurred on October 17, 1994 in a Usenet post that poked fun at Microsoft’s business model. Spyware later came to refer to espionage equipment such as tiny cameras. However, in early 2000 … Read More

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