marketing

Publicity is the deliberate attempt to manage the public’s perception of a product or organization. The product could include anything from traditional goods and services, to celebrities, or works of entertainment. From a marketing perspective, publicity is one of the … Read More

Brands in the field of marketing originated in the 19th century with the advent of packaged goods. Industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories … Read More

Press Release 15.05.2009 MULTIMEDIA SRL – ROMANIA (MultiMedia) has been selected to receive one of the Majestic Symbols of Quality which aim to present a powerful tool in assessing progress and setting priorities for policies of International sector performance, especially … Read More

Press Release 15.05.2009 MULTIMEDIA SRL – ROMANIA (MultiMedia) has been selected to receive one of the Majestic Symbols of Quality which aim to present a powerful tool in assessing progress and setting priorities for policies of International sector performance, especially … Read More

McDonald’s, represented by the Golden Arches, is one of the world’s most famous brands In marketing, a brand is the symbolic embodiment of all the information connected with a company, product or service. A brand typically includes a name, logo, … Read More

As advertising and marketing efforts become increasingly ubiquitous in modern Western societies, the industry has come under criticism of groups such as AdBusters via culture jamming which criticizes the media and consumerism using advertising’s own techniques. The industry is accused … Read More

Cheerleaders at a pep rally Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company. … Read More

e-Marketing is a type of marketing that can be defined as achieving objectives through the use of electronic communications technology such as Internet, e-mail, Ebooks, database, and mobile phone. It is a more general term than online marketing which is … Read More

WinFixer is a computer program that claims to have the ability to repair any computer system problem. However, due to its regular displaying of popup notifications, dubious installation (installing itself without the user’s permission), and advertisements of other products, WinFixer … Read More

Amazon at the Affiliate Meet Market Early days In the early days of affiliate marketing, there was very little control over what affiliates were doing, which was abused by a large number of affiliates. Affiliates used false advertisements, trademark bidding … Read More

 Telemarket Office Early History Telemarketing is a registered trademark owned by Nadji Tehrani who founded TeleMarketing Magazine in 1982. Prior to that, the term was used extensively in Bell System communications relating to new uses for the outbound (WATS) and … Read More

Online Marketing is marketing on the Internet. It is a type of e-marketing, which in turn is a type of e-commerce. While at first the confusion of experiments, beta versions of websites, search engines and other online devices cause marketers … Read More